THE RESEARCH

To create this fragrance of love, Michel immersed himself in the fragrance bibles of Grasse, France. He wanted a naturally romantic scent, so he focussed on inescapable aphrodisiacs in blooms and botany that invited intimacy and closeness. He became a modern legend in these fragranced aspirations.

He spent days alone in the natural fields of scented blooms. In each field he breathed in the nuances of scent and the individual messages the floral beings wished to express to the world.

THE FLACON

Michel worked with the finest French glass craftsman to create his hand-blown sensuously curvaceous bottle.

THE RAPID GROWTH

In 1994, Michel Germain launched Séxual and Séxual Pour Homme in Canada.

The following year they launched at Bloomingdales, followed shortly by Macy’s.

For a total of 280 stores across North America.