Clean Girl vs. Coquette: Which Perfume Trend Fits Your Aesthetic?

TikTok has made perfume part of the language of style. No longer just something you wear, fragrance has become a way to declare your aesthetic—to show the world who you are before you even speak. Two trends reign this season: the understated radiance of the Clean Girl and the playful allure of the Coquette. Both are irresistible. Both tell a story. Which one is yours?

The Clean Girl: Effortless and Radiant

The Clean Girl aesthetic is the glow of morning light, fresh skin kissed with dew, hair smoothed into a low bun. It’s subtle gold hoops, soft gloss, and a quiet elegance that whispers rather than shouts. Her fragrance? Fresh, light, and intimate—as if it belongs only to her.

Fragrances from the Eau de Toilette Collection perfectly echo this mood. Soft florals bloom in delicate layers, lingering just enough to draw someone closer. Pair them with Home & Body lotions for a barely-there scent that clings to skin like silk.

The Clean Girl’s fragrance doesn’t demand attention—it earns it. It’s the scent of quiet confidence, of radiance that doesn’t fade.

The Coquette: Playful and Irresistible

If Clean Girl is sunlight, Coquette is candlelight. It’s ribbons in hair, blush on cheeks, and a trail of sweetness that feels both innocent and devastatingly seductive.

The Vanilla Perfumes Collection embodies this aesthetic. Notes of vanilla orchid open soft and playful, but as hours pass, creamy tonka bean and warm sandalwood reveal a deeper story. The dry down leaves a sweetness that lingers on skin like the memory of a kiss.

Or try Emily in Paris—roses and peonies brightened by juicy pear, resting on white musk. It’s flirtation bottled, romantic and bold in equal measure.

The Coquette’s fragrance is not just worn—it’s performed, like a love letter written on the air.

The Beauty of Contrast

The truth is, most of us are not only one or the other. Some mornings call for Clean Girl restraint—fresh, luminous, understated. Some nights beg for Coquette playfulness—bows, blush, and sweetness that lingers until dawn.

Fragrance makes it effortless to shift between moods. Start your day with Deauville, its citrus and lavender freshness perfect for the office or brunch. As evening falls, slip into the warmth of Vanilla Perfumes or the romance of Emily in Paris. Carry a Travel Must-Haves mini in your bag so you can transform whenever desire strikes.

Layering as Seduction

For those who love to blur lines, layering is your secret weapon. Start with Home & Body lotion for a soft foundation. Add a spritz of Eau de Parfum for depth. Then finish with a playful touch of Vanilla at your pulse points.

The result? A scent that is neither fully Clean Girl nor fully Coquette, but uniquely you—fresh, romantic, and unforgettable.

Which Aesthetic Will You Claim?

Are you the effortless glow of Clean Girl or the playful seduction of Coquette? Or perhaps you’re both—shifting with the hour, the outfit, the occasion.

The beauty of fragrance is that it doesn’t have to choose. It evolves, adapts, seduces in different ways, just as you do. Explore the Michel Germain collections and discover your aesthetic—or create your own.

Because perfume is more than scent. It’s identity. It’s allure. It’s the story you tell without saying a word.